SALVATION ARMY

Task/Challenge

Increase awareness of social issues in order to encourage action against the world's imbalances.

Insight

It's hard to relate to issues that are outside our day-to-day life.

Solution

Social issues don't mean anything unless they have a face and a story behind them in order to create a connection.
By building a digital platform which is used to share stories around our most significant issues, we can start to create a conversation to build awareness.


Website

The website has been restructured around 'Stories of Freedom': Stories of every day people form part of the central focus around the new UX and how this fits around the organisations vision, services and results are part of a complementary story. 


Stories of Freedom

Social media campaign that aims to showcase a collection of real-life interviews of every day people dealing with homelessness, addiction, neglect and poverty. 

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