Rundle Place - It's ME Time


For the launch of their new Autumn/Winter campaign, we decided to dig into the true nature of shoppers.

ME time is about unapologetic self- love and appreciation. What we could call ‘Responsible Selfishness’. A time to escape from stress and reward yourself. It’s about taking responsibility for oneself. A celebration of your individuality.

This idea can then evolve into ‘WE time’, a time to get together and share our love of fashion with friends and like minded people.