MACQ01

Task/Challenge:

To create a sense of intrigue and mystery, a sense of magic and announce that something wonderful is happening.

Insight:

You can't predict the unpredictable.

Solution:

Turn MACQ01's development zone into a pop-up amusement area.


Print / Digital campaign


Fence


Street Performers

Unexpected performances adding a sense of mystery and anticipation.


Web

Digital platform showcasing video content, bio and images of the performers.