LIGHTSVIEW TERRACE 262

Task/Challenge

Entice first time buyers and young couples to choose Terrace 262 as the right choice of investment.

Insight

The great Australian urban sprawl could be a thing of the past according to industry insiders who say our cities will be moving on up, instead of rolling on out in the future.

As a society we are becoming increasingly time poor — with many juggling family, work and study — and as such, we are seeking low-maintenance and highly convenient housing solutions.

Solution

New York Inspired Terrace 262.

Architecture and urban planning are taking innovative steps forward into more eco-friendly and energy efficient solutions. Major metropolitan cities like New York are at the forefront, turning small spaces into new, efficient and stylist homes.

A different take on 'good things come in small packages' lead us to the idea of the New York inspired terrace. 


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Amplification

A NYC taxi replica was used as a moving billboard around the CBD, as well as a pop up hot dog stand starting a conversation in social media.
Red apples were used as a decorative symbol around the apartment for opening day.


TVC

WEB